If you’re looking for a way to grow your beauty business, affiliates can be a great option. Affiliate marketing is an effective and...

‘Tis the season of gifts, and we have just the things that will help elevate your holiday sales. We have created some of the best...

The holidays are always fun to look forward to because they bring together friends and family. However, one of the best perks of the...

The holiday season is the busiest time of year for many beauty brands, with consumers spending more money than ever on cosmetic services,...

For many beauty businesses, content marketing is still an obscure concept, and even if they’re familiar with it, they’re unsure how to...

Color cosmetics (or makeup with color in it) is a cosmetic category that has been popular for hundreds of years, and it's still on the...

Skin conditions such as acne, rosacea, and sagging, wrinkled skin are very common among adults today. The natural aging process, as well...

Multifunctional makeup isn't just the latest beauty buzzword; it's been around and is here to stay. As the desire for simpler beauty...

We are back with another beauty trend that you may or may not have seen on your TikTok "For You" page. And this one involves our favorite...

It’s no secret that the makeup industry has been under fire lately. Thanks to social media and the rise of platforms like TikTok, we have...

Jello skin has been one of the latest beauty trends in Korea, taking over TikTok through video tutorials and hashtags. It started with a...

If you’re a makeup artist, you know how difficult it can be to get new clients and keep them coming back. That’s because marketing...

With over 2 billion active monthly users, Instagram has quickly become the go-to platform for beauty brands that want to build their...

Over the last few years, we’ve seen the emergence of many new skincare trends that have changed how people approach caring for their...

TikTok, the video-sharing app that makes it easy to create and share short videos, has become one of the most popular social media...

The beauty industry has been booming these past few years, and there’s no sign of it slowing down anytime soon. The industry's continuous...

Trends in makeup come and go, but lately, we’ve been seeing vintage makeup making an awesome comeback! And why not? The 60s and 70s were...

Fall may be the beginning of cooler weather, but it’s also the time of year when beauty entrepreneurs should start planning their makeup...

You’ve got the idea, you’ve got the passion, and now you’re ready to launch your makeup line! That's great, but you probably have some...

When you own your own beauty line, choosing the right products can be the difference between brand virality and seasonal decline....