Our History

The Colorlab Story


In 1996, makeup artist and cosmetic industry veteran, Mary Swaab founded Colorlab in answer to her self-imposed challenge: how to get the perfect lipstick for her clients. In the past, Swaab used the technique that makeup artists had always used, combining a variety of lipsticks to come up with just the right color and texture. For clients, replicating this process at home was cumbersome, inexact and was often hindered by the discontinuation of one of their lipsticks. Swaab knew there was a niche to be filled.

Swaab developed a patented system that allowed makeup artists to create custom lipsticks in any color and texture at the cosmetics counter. Colorlab was born. The interactive lipstick making process amazed and delighted clients. Colorlab was an instant success.

Colorlab quickly earned its reputation as a leader and trendsetter in the industry. Committed to both the process of custom blending and excep- tional ingredients, Colorlab continued to innovate. Lipstick led to lip gloss, foundation and then to a full range of custom blend cosmetics as well as a sought-after collection of retail custom blend cosmetic-kits.

Makeup artists, beauty editors and consumers were quick to embrace this new opportunity for expression. Colorlab gained recognition in Vogue, InStyle, Mademoiselle and Seventeen magazines.

Colorlab Private Label can be experienced in real time at fine salons/spas and select department stores.